Posters were the original form of vintage advertising. They were pasted on walls and billboards to advertise a product or event, and were never intended to last hundreds of years. They were printed on paper that was bound together and laminated to withstand rain and sunlight. This gave them a certain charm that has remained with them through the decades.
When it comes to marketing, there’s no such thing as a one-size-fits-all strategy. However, some classic strategies can be adapted for today’s digital world. For example, a minimalist approach to design and messaging can help brands cut through the noise of social media and stay relevant. Vintage ads can also inspire contemporary marketers to rethink their branding and creative direction by using familiar aesthetics to resonate with a new generation of consumers.
From tin signs to celluloid pinbacks, antique advertisements come in a variety of shapes and sizes. Collectors of vintage ads are drawn to their unique artistry and the sense of history they evoke. They are often a reflection of an era, from the style and fonts used to the overall feel of the piece. Some even reflect cultural norms and values of the time period in which they were produced.
A few tips for selling vintage ads include choosing the right category and subcategory to list them in on a site such as eBay or Etsy. This will allow you to target the best audience of potential buyers, which can increase your chances of a sale. You should also make sure to add a detailed description and provide as much information about the ad as possible. This can include additional slogans, dimensions of the ad, and any research you have done that could help you sell it to a collector.
Some vintage ads are just plain weird, but they can still be charming in their own way. There is a subreddit called “Vintage Ads” where people share photos of old advertisements that would be considered cringeworthy or weird in today’s times. One such advertisement from Betty Crocker, for example, features some horrid yet charming computer graphics of children’s heads transforming into fruits that would fit well in any David Cronenberg movie.
